Welcome to Partnerships in Business

Hi

I am Gaurav, a about-to-graduate MBA at London Business School.

While in my Advanced Marketing Strategy class today, I thought about how Mergers and Acquisitions are covered so thoroughly by business/financial publications (just pick up any day's FT these days to know what I am talking about). And then I thought about how there must be great or some lousy partnerships out there in the business world.

Not hidden partnerships like sponsorship of a Premiership soccer club (not that I have anything against that), where involves a payment for a service (in this case PR and brand awareness) but genuine partnerships where no one party is paying the other directly: this could be joint product development, co-branding and such.

So that's the focus and the raison d'être for this blog.

Am I an expert on this; no way. But I will be able to give some good examples and raise some good issues hopefully.

Enjoy
Gaurav